Four agents, on all the time — running as one 24/7 loop, not four separate dashboards.
Chairwise is the alternative to a $5,000–$15,000 agency retainer. Same four channels the agency stack stitches together — same team owns them, on one flat per-chair retainer that moves with chair count, not billable hours.
Built for independent practices, private groups, and emerging DSOs
What the agents do
Four agents, on all the time.
Each agent runs on its own — monitored continuously, retuned hourly against lead quality, posting into the PMS without front-desk busywork. Together they are one connected loop, not four separate point tools.
Reviews Monitor
Watches every Google and Birdeye rating, surfaces patterns across the week, drafts a brand-tone reply, and routes a booking flag to the front desk before the patient closes the tab.
Google Ads Optimizer
Performance Max + Smart Bidding retuned hourly against lead quality — not click volume — so the call you take tomorrow is the call you wanted last Friday.
Local SEO for ChatGPT & Perplexity
Tuned for the answer layer, not just the ten blue links — entity signal, citation graph, and review velocity all feeding one ranking push.
Booking into the PMS
Every new-patient consultation lands straight in the practice management system. The front desk just confirms — no double-entry, no missed handoff.
The loop in motion
Running as a 24/7 loop, not four separate dashboards.
The four agents feed each other — review patterns tighten ad copy, ad conversions pin SEO priorities, SEO surfaces drive bookings, and bookings produce the next wave of reviews. Optically it looks like a department; operationally it is one pipeline with no handoff surfaces.
Reviews · Ads · SEO · Booking — one autonomous loop, retuned every hour.
Reviews → Ads
Common phrases from last month's reviews reshape next week's ad copy.
Ads → SEO
High-converting search terms pin the next page of generative-engine citations.
SEO → Booking → Reviews
Cited sources drive bookings; bookings close into the next review cycle.
Side-by-side
One flat retainer vs. the $5,000–$15,000 agency invoice.
A dental agency usually hands you three or four stitched-together retainers — reviews here, ads there, SEO somewhere else — each on its own proposal, each billed in hours. What follows is the short version of how the four rows compare.
If you’re comparing this to your current agency invoice
Same four channels, one retainer, and the math is in front of you.
The fastest next step is a 15-minute walkthrough with the team — we share the per-chair math against your current chair count, then talk through what your current agency is actually delivering.
Retuned hourly against lead quality — no monthly deck required.